Gone are the days when social media was where you only saw funny cat videos and pictures of your friends’ babies. (please keep these coming!!)
It’s become crucial for business owners to show up in this space. When you show up and talk about your business on social, that’s your open sign. That’s telling your audience you’re open for business and ready to serve them!
There are so many tools for content creation. Scheduling apps, content creation calendars, not to mention trying to figure out the dang algorithm as you go.
Don’t worry friend, it doesn’t have to be that complicated!
After reading this, you’ll feel more confident because you’ll learn how to create content + take control of your social media. And what that means for you is that you’ll be showing up for your business. The real value- peace of mind knowing that your audience sees that you’re open for business!
These are just a couple of questions I get about social media content creation, and I wanted to pass them along to you!
“Can I just take pictures without my face in them?!”
The short answer: no.
You might be thinking “Whitney. Please. Don’t. Make. Me.”
Friend, showing your beautiful face is important. Your audience wants to see YOU. It doesn’t have to be perfect. Honestly, imperfect is what people want to see. Yes, you can post those pretty flat-lay photos of your products or a stock photo here and there, but you’ve got to start showing up in front of the camera!
That being said, I do have a few tips to help you show up more confidently in your photos and get into a content creation workflow.
Even if you don’t have floor-to-ceiling windows with the perfect natural light coming in at *just* the right angle, you can still take gorgeous photos!
- Prop your phone up in a window seal and use that as lighting (just make sure the sun isn’t directly on your face coming through the window).
- Take a tripod outside and take pictures in your backyard (again, no direct sunlight).
- If you’re like me living in an apartment with no yard and limited space to take pictures, a ring light is going to be your new bestie. I use this 18” light from Amazon. It comes with a Bluetooth clicker (more on this coming up), an attachment to hold your phone, or “real” camera, and you can adjust the height of the light!
2. You Don't Need a Photographer!
I’m sure I’m not the only one that feels this way, but I get SUPER awkward when other people take my pictures. Like, painfully awkward.
The good news is you can take pictures of yourself! You can do this a few different ways.
- Self-timer: One option is to put your phone on the self-timer and strike a pose. This can take some time since you’ll have to manually reset your phone after it takes each photo, but it’s a good option! This is especially helpful for when you’re wanting to take pictures of yourself with your hands in the photos (with you holding products, for example).
- Clicker: If you have a Bluetooth clicker like the one in the ring light link listed above, this is a really great way to take a ton of photos pretty quickly! Connect the clicker to your phone, turn on the camera, and pose like you’re the next Cover Girl! You can hide the clicker outside the frame, in your pocket, really anywhere!
- Selfie mode: This is pretty self-explanatory, but place your phone in your tripod or ring light and turn the camera around to selfie mode. I like using this when I want to be able to see myself on the phone screen before I take the pictures.
- Regular camera mode: Front-facing cameras have really stepped their game up in the last few years, but so have the regular camera settings. To take better quality photos, set your phone up with whatever your background is in the frame, then get into the shot after you set the self-timer or grab your clicker!
3. Batch Your Photo Days.
I think one misconception of social media is that people feel like you have to get ready and look all put together every.single.day. Good news, girlfriend- throw that assumption out the beautifully-lit window because it’s a heck of a lot easier than that.
Choose one day where you know you’re going to need to get all done up and cute for something (or just do it even if you have nowhere to go!) and have a photoshoot with different outfits! This will give you a TON of pics to put in your arsenal for later use.
4. Additional Tips
- Take more pictures than you think you need.
- And really hear me out on this one- don’t delete any of them the day you take the photos!!!!! You may think I’ve lost my mind here, but I promise you, there’s a reason. So often I’ve found pictures I thought looked really terrible, then when I got back a day or two later to edit them, they actually turned out really great!
- Get in front of the camera and act a fool! You might think I’m crazy, but it’s going to make you laugh so hard at yourself and how silly you’re being. And those photos end up turning out the best.
- Make sure you download the “Top 5 tools for content creators” guide where I talk more about presets to brighten your photos!
"I can't keep up with posting every day!"
Content creation for social media can seem like a monster at times. HOW on earth are you supposed to keep up with everything you have to do in “real” life plus posting to Insta consistently…? Let me introduce you to one of my favorite apps for content creation! Meet Planoly! It makes Instagram content creation SO much easier!
One thing that makes Planoly different from other planning sites is that you can have a visual of what your posts will look like on your grid before you schedule them out. What that means for you is that you’ll be able to create a cohesive grid before you actually post anything!
Something else I love about this platform is that they have tutorials, webinars, how-tos, and more for you to help take away the stress of social media content creation and allow you to focus on building your brand.
You can schedule stories + posts, create hashtag lists, and write drafts of content in Planoly.
This platform does allow for auto-posting on Instagram for business accounts. However, if you prefer to keep your creator or personal account on IG, you can still use Planoly! Instead of automatically posting to the ‘gram for you, it just reminds you that it’s time to post your scheduled content! (And you can copy + paste right from the app. SUPER simple!)
They have both free and paid versions, but the paid version is so inexpensive, that I highly recommend it for all the additional features you get! To check out more about Planoly, click here!
“Why is nobody is seeing my posts?”
Ahhhh, the dreaded a-word. The ever-feared algorithm strikes again. The way algorithms work is constantly changing, but there are a few things you can do to make sure your posts are getting seen by your audience.
- If you’re liking + commenting on other peoples’ posts, they’re more likely to see yours. You engage with them, they engage back, and it shows your preferred social media platform that you’re interested in seeing each other’s content.
- Engaging doesn’t mean spending hours a day endlessly scrolling through social. Set a timer on your phone for 20 minutes. Comment, like, and respond to stories during those 20 minutes. This increases your engagement but makes sure you don’t get lost in the rabbit hole that we’ve alllllll fallen down a time or 837497652!
- Post consistently. I think this is something that a lot of us are guilty about letting fall to the wayside when things get a little crazy, but you want to consistently be getting in front of your audience. Whether it’s photos, videos, or (my personal new favorite) IG reels, social platforms tend to really like people that show up on a regular basis.
- Switch to an IG business account. I highly recommend switching to a business account on Instagram, but not because it gets your content in front of more people. Having a business account allows you to see the analytics of your posts- how many people it reached, how many saves, shares, etc. it received, and much more! What this will do is help you see if people are really seeing your posts and if they are and your engagement is still low, maybe take a look at the type of content you’re creating. Maybe they want to see something different from you?
Something to keep in mind about engagement- more followers doesn’t mean more engagement. Stick to adding value to the followers you have now before you worry about adding more! I’ve got several more tips on Instagram engagement specifically on this blog post!
Social media content creation doesn’t have to be scary! I know it might feel a little weird and unnatural at first (especially posing in front of a camera like a goofball, I totally get that!), but the more you practice and show up, the better you get!
Disclaimer: Some of the links above are affiliate links. This means that if you decide to purchase something using these links, I will receive a small commission.
There are so many great apps + tools you can use for social media content creation!! Download the “ Top 5 tools for content creators” guide for a look into more of my faves that you’ll love!